SEO isn’t dead. But the way we do it has changed.

If you’re still relying on outdated tools or bloated content teams, you’re leaving massive organic growth on the table. At Digital Pulse Agency, we help founders scale SEO using AI, not headcount.

This 7-step playbook shows how to use ChatGPT as your in-house SEO strategist, from keyword discovery to rankings. No fluff. Just what works.

1. Keyword Discovery: Go Where the Real Questions Are

Forget broad keywords. Focus on user questions. Use ChatGPT, AlsoAsked, or Google’s PAA to find real intent.

• Create 25 intent-based keyword clusters.
• Prioritize low-competition long-tails.
• Mine Reddit, YouTube, and forums for unfiltered search intent.

Specificity > volume.

2. LLM-First Content: Reverse Engineer the Algorithm

You’re not writing for people or bots, you’re writing for how LLMs understand queries.

• Start with a 120-word TLDR.
• Add 3 data-backed bullets summarizing value.
• Structure each H2 with examples, stats, citations.

Ask yourself: Would this be featured as a snippet?

3. Markup: Teach Search Engines What You Mean

• Add JSON-LD schema for Article, How-To, and FAQ.
• Use Speakable schema for voice search.
• Update robots.txt to allow GPTBot, Bingbot.

This step is skipped by most, use it to your advantage.

4. Gap Analysis: Fill the Blanks Competitors Miss

• Compare drafts against top 5 SERP results.
• Spot missing E-E-A-T signals and subtopics.
• Optimize for zero-click and featured boxes.

Try: What is missing in this article on [topic] compared to the top pages?

5. Technical SEO: Don’t Let Content Die on a Slow Site

• Fix JavaScript rendering issues.
• Improve Core Web Vitals (TTFB < 500ms).
• Use Cloudflare edge caching.

Technical SEO doesn’t win traffic, it protects upside.

6. Authority: Build Trust Signals

• Add an author byline with credentials + Person schema.
• Link to relevant sources or .edu/.gov domains.
• Explain how your insights were created.

5 quality backlinks > 100 low-authority links.

7. Local and Entity SEO: Start with Your Niche

• Add Organization, LocalBusiness, and OfferCatalog schema.
• Connect to Google Business, Wikidata, Crunchbase.
• Map: Organization → City → Service.

Turn your site from blog to brand.

🎯 Smart ChatGPT Prompts to Use Now

• Keyword Discovery: “List 25 low-competition clusters for [topic] by intent.”
• Drafting: “Write a TLDR, 3 bullets, and 3 H2s for [topic].”
• Schema: “Generate JSON-LD for a blog post titled ‘[Title]’.”

Final Thoughts

SEO isn’t just content. It’s systems. ChatGPT helps you scale thinking, not replace it.

Need help setting it up?